We Shoot

Print

Share

(800)788-8368

BLOG Newest

6 Elements that Affect Your Exhibit Budget

Your event is over, everybody has packed up and left, and it’s time to assess whether or not or not the event was successful.

All of the time, money, and resources you’ve poured into it are juxtaposed to the post-event benefits to determine the return on investment (ROI). What you you find out about your current event will determine where you invest your time and money when planning the next one.

But what metrics should you look to as a return for all of this effort?

I’ve put together a list of five metrics that will help you determine your event ROI, from attendees down to the brass tacks of revenue, Read More

5 Metrics that Will Determine Your Event ROI

Your event is over, everybody has packed up and left, and it’s time to assess whether or not or not the event was successful.

All of the time, money, and resources you’ve poured into it are juxtaposed to the post-event benefits to determine the return on investment (ROI). What you you find out about your current event will determine where you invest your time and money when planning the next one.

But what metrics should you look to as a return for all of this effort?

I’ve put together a list of five metrics that will help you determine your event ROI, from attendees down to the brass tacks of revenue, Read More

Serving Food in Your Trade Show Booth

It is becoming increasingly fashionable to serve more than just candy or mints at trade show booths. By going beyond the expected, you have the chance to stand out on the floor and increase traffic to your exhibit. Walking a trade show is a hungry business and booths offering a respite can be a welcome site to weary attendees. Keep the subsequent do’s and don’ts in mind if you are considering taking your food/beverage Read More

Creating Trade Show Customer Engagement If You’re Exhibiting or Not

The promise of the trade show, for some building products manufacturers, is beginning to lose its luster. As a demand generation agency, we hear conflicting views about the pros and cons of the trade show exhibit as a way to increase demand.

Traditional trade show marketing, via exhibits on the trade show floor, certainly has its merits — meeting customers face-to-face, learning about competitor strategies, seeing what’s new in the industry.

But for some companies, the ROI from trade show marketing can be difficult to quantify. And in an era where technology is replacing face-to-face engagement, Read More

Four Crucial Steps to Generating Tradeshow PR

Trdeshows are an excellent opportunity to increase your company and product’s exposure, expand your visibility in the marketplace, meet face to face with industry leaders, impress potential customers, and attract reporters to gain media coverage. All of these are effective methods to grow your business. Let’s face it: most exhibitors could be doing a better job of generating Public Relations from their tradeshow participation. To take advantage of the tradeshow PR opportunity, you must design a compelling public relations Read More

Your Staff Can Make Or Break Your Next Trade Show. Prep Them For Success!

Exhibiting at a trade show could be risky. You have to take care of getting a booth designed, investing in technology and giveaways, research and hiring staff, not necessarily in that order though. While most of the exhibitors focus on the rest, they often miss out on an important viewpoint: the staff not only needs to be hired, but prepared as well. Untrained staff could spell catastrophe. It is essential to hold an exhibit-staff preparation session Read More

LG OLED Video Wall Displays Took CEDIA In San Diego By Storm

Catering to the needs of custom installers and system integrators seeking unique commercial display solutions, LG Electronics USA Business Solutions showcased razor-thin, lightweight LG OLED Video Wall and “Wallpaper” commercial displays at the 2017 CEDIA trade show back in September.

Named “Official Display of CEDIA 2017,” LG OLED created a new high-end category of displays that delivers an awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles, unlike any LCD/LED display. Thanks to the technology’s unique ability to turn each pixel on or completely off, LG OLED displays render perfect blacks, creating an infinite contrast ratio and bringing colors to life Read More

Increase Your Event Traffic - Employ these Three Experiential Ideas

After putting in the time and effort planning your event, have you ever looked around your event booth and realized the amount of people in attendance is, well… scarce?

So where are all the people? I know my product is great!

You need to be adamant about designing an event attraction that gets people fired up while attending. No matter how incredible you think your product or service might be!Read More

Four Things Event Marketers Should Consider to Improve Event ROI

Rethinking How You Do Event Marketing
Are you searching for new ways to capture more substantial leads at your trade shows and events, and convert them into sales? Do you want to know how to streamline your trade show ROI – versus attracting a swarm of people who are only there to see how many pieces Read More

How To Effectively Help Clients Align Their Expectations With Their Budgets

Staying within your client's budget is key element as an event planner. You and your client need to agree on a detailed event budget.

Keeping an event budget will help you stay organized and prepared for any client inquiry. This will help you avoid going over budget, whether you're new to event planning or a seasoned Read More

Generate more Leads Than Ever Before The keys to your success
Increase Traffic, Leads and Awareness Keeping your booth staff busy
Differentiate Your Company With your message
Lead Acquisition and Qualification Your booth staff works more effectively
Trade Show Consulting Use our collective knowledge and expertise to optimize your exhibiting experience